Saturday, February 3, 2018

Week 2 - Revision of project objectives and schedule

Okay so I actually took time to think and I don't think I will be able to follow the initial production schedule or accomplish every single thing that I wanted to do for my FMP. I also had doubts about trying to tackle changing my whole make-up kit at the same time as using money for all the other expenses for filming and shoots. I am doubting if I should market myself as a cruelty free make-up artist if I am not yet one, as it is very likely to not be able to finish all my non cruelty free products and replace them by the FMP deadline.

Following a brief discussion with Kat, she suggested me that I should put more emphasis on the actual creation of the website as the first step towards creating my brand. She said social media platforms are also important, but doing youtube and changing my whole kit might prove to be a bit too much to tackle in such a short amount of time. I was thinking this myself, but somehow some weird, unknown calling inside of me tells me I could make it.

Regarding about marketing myself as cruelty free, Kat suggested to talk to another teacher, Anna, and I followed her advice emailing her. I will need to meet with her and discuss my worries. Initially when I wrote the proposal April seemed to be such a long time ahead and that I could change so much about myself and my brand in this time. I really wanted to make the switch to more ethical products for a long time but I haven't actually invested so much time researching and saving money for this purpose. Now my worries are that if I will market myself as a cruelty free make-up artist, I will have to finish replacing all my products by the end of the project, and I now realise that this could be impossible as it will be a case of trial and error with products in order to satisfactory dupes for them, provide an insightful review and so on. all of this will take a lot of time spent shopping, testing, a lot of money for this, another lot of time to make blog posts and detailed videos, which could prove to be too much that I can accomplish in the time given. I am worried that I will try to do everything and end up with nothing. That's why I have to decide on the pro's and cons of marketing myself this way at this time and reflect on my current situation, see if I am actually ready to make the commitment to this as of now.

While updating my production schedule, I decided to follow Kat's advice and focus more on building my website by doing photoshoots. Another passion of mine that I want to explore is photography, so out of the shoots that I think of doing in these weeks, in a few of them I plan to do photography-only. I have always been shy to get myself involved in collaborations so I want to take the opportunity of still being at Uni, surrounded by creative people, and collaborate more. If I want to succeed in the industry I have to learn how to be more open towards people and to learn from others.
Instead of trying to post a youtube tutorial every week In April, I decided to do just two videos, one on me and one on a model, as doing 4 could be too much that I could handle.
Posting images of myself and my work on social media will be treated as less important, although I strive to post at least twice a week during the whole period of time, just to see if I can get any positive results of reach, engagement and follower base improvement. So the planning and creating of insta looks will not be scheduled in the main production schedule, as I don't think I will have time to develop a viable strategy and test everything in this period of time. I will experiment with different posts on social media along the way, and try to see what works best.

So this is the proposal production schedule:


And this is the updated one, according to the changes of ideas:


No comments:

Post a Comment