After I met and spoke with Anna, I understood the following:
I was encouraged in my idea of trying to tackle all three aspects of my project, which is creating a brand website, social media presence and a youtube channel, but only if I know I have strong time management and organising skills. This made me both happy and sad to hear at the same time, because not I have more encouragement that I will make it, but I know myself and although I am trying to be better at this, I almost lack any sort of time management. I always estimate that things take less time than they actually do, I am often late with everything and my perfectionism makes it very hard for me to "just do it" as everything has to be very well defined and prepared, not on paper, but on my mind, and this makes me even more late. But there is hope. :))
Regarding the way I could market myself, she suggested me that if I want to fully market myself as cruelty free it could be too much at the stage I am at now, because replacing everything could prove to be impossible, just the way I thought. She suggested that I could approach this in a less direct way, and just emphasise the fact that I am interested in ethical and natural cosmetics, and try to market myself as being on a journey to become cruelty free, aspiring to become this type of make-up artist and person and advocating for this cause. This has helped me clarify a lot of the moral questions I had, how can I call myself a cruelty free make-up artist if I still have and will use the rest of my already-bought products?
Now I have a clearer idea about the direction I should go into, focusing on the journey on becoming cruelty free rather than expecting to just suddenly "be" like this by the end of my FMP. Again, I can learn about myself that I REALLY overestimated the time and money I will have when doing my proposal. I need to take a time-management or time-expectations course or something like that to solve this major problem.
All in all, I decided to drop the idea of marketing myself as cruelty free or putting the emphasis on this as of now, in order to focus more on what is achievable in this time frame. However, I will start talking about the new products that I buy and test on my social media accounts and specify that they are cruelty free as well, this making the start for what I plan to change about my make-up kit completely in the future and what are the values I want to adopt and transmit.
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